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Hard Rock Announces New Loyalty Program Partnership With Royal Caribbean and Celebrity Cruises

By Lori Maldonado | April 27, 2024

Hard Rock International, Seminole Gaming, Royal Caribbean International, and Celebrity Cruises have joined forces in a global partnership deal that offers travelers perks and discounts across all four brands.

As part of this significant deal, millions of customers who are members of each brand’s loyalty and casino rewards programs will now have access to “reciprocal benefits.”

These loyalty programs include Unity by Hard Rock, Royal Caribbean’s Club Royale, and Celebrity Cruises’ Blue Chip Club. Going forward, members of all these programs will earn reciprocal benefits whenever they play, stay, dine, or shop at participating Hard Rock locations or sail on any Royal Caribbean or Celebrity ships.

As a result of this new partnership, travelers who are loyalty members will receive the following perks:

• Unity by Hard Rock loyalty members will get discounts on Royal Caribbean and Celebrity vacations and will be eligible for invite-only cruise giveaways. The exact discount will vary based on the individual’s level of membership, ranging from as low as 5 percent to potentially an entirely free cruise vacation.

• Top-tier Hard Rock loyalty members will also receive an annual complimentary cruise on select ships and itineraries.

• Royal Caribbean’s Club Royale and Celebrity Cruise’s Blue Chip members will get exclusive discounts and perks at participating Hard Rock locations, including annual complimentary trips at select Hard Rock hotels and casinos globally for premium-tier Club Royale and Blue Chip members.

In addition to these benefits for customers, the new deal also includes a special discount for employees of all the brands involved in the partnership. They will receive a 20 percent discount on food, nonalcoholic beverages, select retail, and select Royal Caribbean and Celebrity vacations.

The new deal allows customers and employees of Hard Rock International and Seminole Gaming to take their interest in entertainment, travel, dining, and gaming to the high seas. Similarly, Royal Caribbean and Celebrity Cruises customers and employees can enjoy new perks while exploring Hard Rock offerings.